Vakyartha brand

The public brand is Vakyartha, including on the official site at https://vakyartha.com. The Vakyartha Songbird is the identity mark across the app, desktop, web, admin, cards, print, and public communication. Keep vak for CLI commands, crate names, identifiers, paths and wire formats; the small app icon uses the bird symbol without shortening the public name.

Meaning

Vākyārtha names the meaning carried by a sentence. The Songbird gives that idea a recognisable character: an attentive companion that receives an idea, understands it, and helps carry it into useful work. The artwork imagines a crested songbird rather than depicting one exact species.

• Its attentive gaze signals listening before action.
• The three-feather crest carries the rhythm of a voice.
• The open V in the wing connects the bird to Vakyartha.
• The saffron throat marks expression and response.
• The indigo silhouette brings calm, confident weight.

This is an editorial story for the design, not a claim that Vakyartha is omniscient or infallible. Product copy should say what the agent can actually do, and how the person can inspect and guide it.

Source artwork

mark/vakyartha-songbird.svg is the clean vector master. It is flat, geometric SVG built from separate silhouette, negative-space and throat shapes. Its three anchors are the swept crest, the V-shaped wing, and the saffron throat.

The public horizontal identity pairs this symbol with the complete, custom-outlined Vakyartha wordmark. Manrope Semibold at weight 600 provides a clear humanist voice in the generated lockup; fonts/OFL-Manrope.txt carries its SIL Open Font License 1.1. The exported wordmark consists of paths, so it renders the same at screen and print sizes without a font dependency.

The prior interwoven V, from the approved 2026-09-25 identity, is preserved as historical artwork at history/2026-09-25-woven-v.png. It is no longer the current logo.

Ready-to-use artwork

The artwork in exports/ is generated by scripts/brand/generate.mjs. Never edit generated files by hand; change the SVG master or the generator, then regenerate every destination together.

Generated app bundles also contain the current icon, light/dark wordmark paths, favicons, notification art, Dock artwork, browser install icons, touch icons, Android and iOS icons, and platform-specific tray icons. Their source vector art is in crates/vak-client-ui/public/assets/brand/.

An optional Dimensional visual pack supplies transparent 3D character portraits and glyphs, an illustrated app icon, and light/dark app and site lockups. The asset gallery collects those with the canonical sources and wallpapers. The pack is a runtime Appearance choice in the client; the default generated platform icons continue to come from the SVG master.

License scope

The repository's MIT License covers its original software and textual documentation. It does not license the Vakyartha name, Songbird logo, character designs or artwork, or wallpapers. Third-party material, including the Manrope font, retains its own license notice.

Colour and type

Indigo and paper ground the mark. Saffron stays focused on the bird's throat and on the product's established live states. Use solid fills. Keep the complete, centred symbol in app tiles. Use the standalone bird for a square, small or co-branded space; use the horizontal lockup where the full public name must be clear.

Product body text uses the design system's interface type. The custom wordmark is outlined artwork; marketing headings may use the existing Newsreader family.

Mascot

The larger Vakyartha bird portraits are the expressive companion artwork, not replacements for the logo. Eight poses live in mascot/vak-songbird-pose-01..08.png, cropped from docs/brand/characters/vak-atlas.png.

Keep the three-feather crest, indigo body, saffron throat, cream face, and calm expression. Use the logo alongside large character art only when they remain distinct at the rendered size.

Voice and language

Use Vakyartha in public titles, product writing, support and narration. The internal vak command and namespaces keep their established spellings. Avoid abbreviations such as Vak, getvak and “Vakyartha AI” as public names.

Campaign line: Ask. Then go live your day.

Product description: An attentive agent that helps you carry your ideas through into useful work.

Tagline: An agent you can inspect, constrain, and extend.

The Vakyartha voice is calm, confident and conversational. The two-note songbird chirp at docs/video/spot-2026/audio/sfx-chirp.mp3 is available for video end cards and the bird's arrival.

Production and provenance

Run on macOS (Node 20.9+; iconutil is supplied by macOS):

npm ci --prefix scripts/brand
npm --prefix scripts/brand run generate
npm --prefix scripts/brand run check

The isolated asset generator pins sharp 0.35.4 for deterministic platform renders and fontkit 2.0.4 to turn the licensed wordmark into stable vector paths. Rebuild the client, admin and public-site bundles after asset or brand copy changes; generated bundles are checked into the repository.

Respect platform corner masks. Design the source symbol with open negative space; preserve clear space when pairing the full name. Check the bird at 16, 24, 32 and 64px and in black-only print before adoption on a new surface. Use the provided vector for commercial print; consult the printer for ink matching on a specific stock.

Historical reviews and visual studies are under docs/brand/explorations/ and docs/brand/history/.

Brand principles

• The public name is Vakyartha.
• Show the bird's open V, crest and saffron throat without gradients, glow, bevels, photorealism or added tile shapes.
• Keep each composition to one clear accent.
• Present Vakyartha as a universal everyday agent, not a developer-only tool.
• Respect the official domain: https://vakyartha.com.
• Never invent benchmarks, customer names or testimonials.